Our story

Built from love.

Born from defiance.

The outdoor industry wasn't built for us.

So we built our own.

Trailwear, community, and sisterhood: built by women of color, for every woman who belongs outside.

What’s in a name.

(Pronounced “loh-ess”.)

Loess is a natural sediment that creates some of the most fertile soil on earth. It builds over time and supports everything that grows on top of it.

That felt very familiar to us.

Women have always been doing that kind of work: in systems, in communities, in spaces that weren’t built with them in mind.

We named this brand Loess to flip that on its head. Designing with women at the center, not as an afterthought.